Why Texting Is the Most Important Information Service in the World

Marketing 2.0 experts, all aboard. SMS is it.

Why Texting Is the Most Important Information Service in the World - Alexis Madrigal - Technology - The Atlantic
http://www.theatlantic.com/technology/archive/2011/08/why-texting-is-the-most-important-information-service-in-the-world/242951/

Good news for marketing 2.0 experts

Bad news for all the rest: Coke's marketing director for global agrees that SMS is the future of consumer marketing. For obvious reasons--mobile platforms are ubiquitous in developing economies chief among them--a web site isn't going to do it.