Can't count how many times I've been told about newly developed software: It sells itself.
You know, the odds are that it doesn't. Or we wouldn't be having this conversation. Seriously, some percentage of our clients apparently find that everyone who sees their product buys it. And that's great!
It means that they've built a solution that responds to a real, painful business problem. However, there are a number of steps that happen before a new prospect sees the product, and that's where we come in.
More on this tomorrow--the SaaS product on my desk isn't selling itself at this hour, which is why we're busy around here.
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