Facebook attempts to grow out of its role as a waste of working hours

As this review by the Atlantic's Rebecca Rosen points up Facebook wants to eat your time. (My SIL who owns a chain of hair salons should be a flu outbreak tracking device: Her staff are playing more games (during no-shows) than last year at this time. ) We have a Facebook 'page' at SJN Sales, which no one knows how to use or why. Is Graph going to force us into contortions to meet the unstated specs of a whole 'nother marketing channel that cannot be ignored? Stay tuned...