The Fall Sales Season Wins Again

Thanksgiving is in the rear view mirror. Can you believe it. But wait, it's not time to review the year just yet. It's time to bring in new business and make sure that we don't end the sales year with any complaints that the SJN Sales team left revenue on the table.

Fall is the sales season that many senior SJN sales staffers look forward to all year. Once everyone is back from vacation, back to school season, and even Halloween are behind us, the real fall sales season kicks into overdrive at SJN Sales.

Since the early years of SJN, back before Facebook, we have noticed that as the first hint of the holidays approaches many organizations simply move into molasses-like slow motion and mentally cash in their chips and call it a year. At SJN, next week continues our very best opportunity to build sales for our loyal clients.

Revenue drives every action. We at SJN Sales close more Q4 business than at any company I have ever worked for. I think this is because we rigorously track patterns and activities, all year long, and of course year-over-year , of who will buy before the year ends because they have developed needs or budgeting systems that demand year-end project activity.

Reviews of staff changes, new product or services projects, and various real (and imagined) budget strategies allows our SJN Sales project managers to make well-timed and genuinely welcome fall closing calls on prospects who frequently tell us that, "other vendors have written off them until next year."

Our clients are confident that from now until New Years Eve, SJN sales project teams will be talking to every contact who murmured something earlier in the year, at a convention or conference, that causes us to believe contact will be welcome now. Wins happen, and the seasonal timing looks magical.

If we are not exactly on target we emerge, in over 80% of our calls, with a specific invitation for a meeting in the key building months of January and February. SJN clients do not complain about requests to make sure to "deposit that check before the last day of the year."

So if you've been considering a project through SJN's outsourced sales teams, this is a great time to take advantage of the 2014 pricing in your proposal. If you haven't asked for a proposal for services, it's a good time to do that.