Wednesday, October 3, 2012

Just how relevant is social media for work?

Well, that clearly depends on what your job is.

As seen in this Slate piece on California's attempt to legislate a solution to Klout-based discrimination, there are legit hiring qualifications connected to competence with social media.

However,  there are troubling questions about the use of a scoring system. What was left untouched by this article was how a rating on a social scoring system is distinct from a job-related skill--it's third-party and subjective. Code isn't objectively measuring anything by virtue of automating the measurement--someone has to decide what to measure and how to weigh those indicators.

Regardless of the interest Klout has in asserting that its ratings are a yardstick, it's important to note that in truth they're just a stick. And the prospect that they could be used as a proxy, to slide age or sex or racial discrimination in hiring past regulators, is a real problem.


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