Well, THAT was ugly.
At least my mom didn't read Kitchenaid's tweet about Obama's grandmother.
Because she'd be out in her yard shooting the mixer.
SJN Sales has a client whose product is an innovative social media tracking tool, TrackingSocial.com. When we describe it to social media and web managers, they typically respond, 'You can measure that?'
Well, yes, and it appears that you may need to have some charts, graphs and objective stats to justify the expenditure on your social media efforts.
Wonder what the mentions and re-tweets of that blunder were? How do you measure your social media investment's results?
No comments:
Post a Comment